Art Direction

This RAPCHA neverleftbehind editorial is an example of how I've used art direction to tell a story. I directed the visual concept, styling, props and overall mood of the shoot. I wanted the imagery to feel raw, intimate, and centred on movement, using a dark backdrop to draw full attention to the clothing and the neverleftbehind motif. I guided the models through expressive, unconventional poses to reflect the brand’s energy and sense of community, capturing moments that feel both candid and deliberate. The result is a set of images that highlight the bold typography of the garments while communicating the spirit and identity behind RAPCHA.