Creative Direction

Creatively directed and edited short promotional videos for RAPCHA neverleftbehind's July drop. The videos were shot by Ore F-Souza, but directed and edited by myself on Adobe Premiere Pro. This visual campaign, along with the product pictures amassed over 38,000 views and over 1,300 interactions on social media. The aim was to further draw people in to the message of never leaving your community behind, even through the small things like sharing a charger for a friend with a dying phone, or the last slice of pizza when they've had a bad week.